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Level Blog

3 min read

How AI is revolutionizing recruitment

Mar 18, 2019 10:00:00 AM

"The secret of my success is that we have gone to exceptional lengths to hire the best people in the world." - Steve Jobs

The Fourth Industrial Revolution is all about the data and AI is beginning to change the game, especially in Recruitment. Take a look at some of the ways companies are using AI to sort through the influx of information and enhance the recruitment process.

AI-powered Software

There are various ways AI-powered software can be used to increase the quality of applications and ensure the most suitable candidates flow throw your recruitment funnel.

One of the most valuable ways it can do this is by enabling you to pursue candidates that are not completely active in the jobs market. Recent research suggests that 86% of the most suitable candidates for your vacant roles are already employed and not currently searching for a new job. AI can bring these candidates to your attention before they consider applying for a new job, giving you a head start on the recruitment process and increasing the likelihood of hiring the best person for the job.


The needs of the candidate are constantly evolving as each new generation joins the working world, and companies must ensure their recruiting process evolves along with them.

Chatbots are becoming the new initial point of contact for candidates. While incredibly useful in many areas of business, they stand out in recruitment as the volume of those initial ‘first contact’ exchanges with a candidate can often be so great that recruiters don’t have time to focus on improving the recruitment process or candidate experience. Rather than replacing recruiters, chatbots help them to refocus their time and energy on more demanding or important tasks.

The chatbots can help with welcoming candidates to the website or jobs page, collect information and résumé from the candidate, pre-screen candidates about their experience and skills and help arrange a meeting with a recruiter. Although they definitely shouldn’t be used for the entire process, the sky really is the limit in terms of what they can help with!

As these chatbots become more advanced they will be able to hold realistic conversations - even over the phone - so that “someone” is always available to answer the candidate’s questions or schedule appointments 24/7. Here’s an example of how Google is leading the way!

The Candidate Experience

One of the primary focuses in recruitment at the moment is on improving the candidate experience. As technology advances, candidates have more and more ways to be able to interact with recruiters, which means more opportunities to really wow them, but also more ways to slip up and turn them away. One way that you can really get a grip on a good potential employee is by personalising the recruitment process and making the candidate feel unique. However, this is starting to go a lot further than just a template email with a first name in the greeting line.

Aside from the chatbots mentioned above, you can use AI and Cognitive technologies to help predict candidate actions, personalise content, and get in touch at exactly the right time so that they feel valued enough to reach out and apply to your open position. This can also come in handy for things like ensuring interview feedback is always sent regardless of outcome, and flagging any potential issues as soon as they occur (e.g. cancelled appointments, unqualified candidates, missing information). So, even if a candidate isn’t ready for a role at the moment, they still feel comfortable applying again in the future when they are...which means you don’t miss out on a potential perfect candidate just because they weren’t qualified in the past.

In Conclusion…

With AI becoming so prevalent in the world of recruitment, people may start to wonder if this is the start of the end for human talent acquisition; don’t worry - in fact, we’re far from it! If humans and AI technology can work together, the gains in productivity and efficiency will give is much more time to perfect our art of persuasion and practice Lord Sugar’s most disliked phrase…”YOU’RE HIRED!”


Whether it is competing for talent, maintaining a flexible workforce or giving your people tools to make their jobs easier, HR teams are embracing knowledge automation to help their companies maintain profitability and competitiveness.

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Ben Hosie
Written by Ben Hosie